
2018
Crystal Block Technology: Technology that physically block tooth sensitivity at its source**

2009
Rapid Fusion Technology: technology that boosts fluoride uptake in tooth enamel

1987
The ADA Council on Scientific Affairs accepts LISTERINE®

1985
Antiplaque and antigingivitis ADA guidelines developed

1960S
Plaque is recognized as the primary cause of caries and periodontal disease

1956
Fluoride determined to reduce the development of caries

1940S
Johnson & Johnson starts producing floss from nylon

1914
LISTERINE® becomes available to consumers over-the-counter

1898
Glass bottle of original Listerine® Antiseptic mouthwash.

1879
LISTERINE® is developed as a surgical antiseptic

1865
Joseph Lister used carbolic acid spray as a surgical antiseptic


